Product Design

TOFU | Traveller & Charger

The Ultimate Plug Design.



About the Project

When I moved to Singapore a few years ago, Whenever I’m charging my mac, I am reminded of how bulky and inflexible the UK type plug is compared with my old US type plug used in Japan. The same problem lies in the EU and AU type plugs as well. As a minimalist and designer, this is space inefficiency and an eye sore. And the thing that bothers me the most, was that my precious MacBook was scratched by the protruding metallic UK pins. So to solve this problem, I started studying plug mechanism, on how to redesign the most efficient and elegant plugs for all types. After a year of relentless prototyping and extensive testing with the engineers, overcoming extreme technical challenges while keeping the final product simply elegant and user intuitive.

View on Kickstarter

  • Founder: N/A Lin Ying Chieh
  • Company: TOFU
  • Goal: $11,073.00
  • Entry Level Price: $35.00
  • Campaign Ended On: October 11, 2017
  • Delivery Date: November 2017

"About the Project" and "Claims" content are taken from the campagin as is.

Reality Check

  • Claim:

    The TOFU Charger is perfectly compatible with every model of MacBook (e.g. MacBook 15", MacBook 13", MacBook Air, MacBook Pro...) with its smooth ivory finish and its supporting power.

  • Reality:

    Since the TOFU is an adapter for MacBook chargers, the compatibility with MacBooks is possible.

  • Claim:

    The mechanical structure makes sure that the pins are locked in place when opened up and folded back. Sturdy yet it is light enough that you can easily call out each type of plug with just your fingers.

  • Reality:

    Durability is an element of question for the TOFU device. The feature and idea is a solid foundation for function, yet with wear and tear, the sturdiness may begin to fail.

  • Claim:

    The unique foldable structure allows the plug space is reduced by more than 60 percent. At the same time, it solves the everlasting problem of plug storage.

  • Reality:

    In comparison to similar devices like the Apple travel adaptor, the TOFU eliminates a substantial percentage of the physical profile.

  • Claim:

    TOFU Charger powers up both devices simultaneously with USB 2.4A Fast Charge and supports AC devices across 100V - 240V.

  • Reality:

    The TOFU Charger, when paired with the Traveller, makes charging almost any device anywhere in the world possible, simultaneously.

  • Claim:

    Small Leverage

  • Reality:

    Straightforward claim with a straightforward possibility. The ability for everything to fold away is the most beneficial element of the TOFU charger.

Bottom Line

TOFU Traveller & Charger is a device that provides possibility of charging almost anywhere in the world, without adding bulkiness to packing and luggage. Keep in mind the possibility of the folding mechanisms of the TOFU Traveller & Charger to lose sturdiness with time. Intricate design and planning allows for the TOFU Traveller & Charger to replace many other bulky competitive options.

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