Product Design


The Most Advanced Stain & Odour Repellent T-shirt



About the Project

The #1 backed Dutch fashion project in Kickstarter history is back with a stain and odour repellent t-shirt that wicks away moisture.

View on Kickstarter

  • Founder: Lotte Vink
  • Company: Lab Fresh
  • Goal: $18,113.00
  • Entry Level Price: $42.00
  • Campaign Ended On: May 1, 2018
  • Delivery Date: July 2018

"About the Project" and "Claims" content are taken from the campagin as is.

Reality Check

  • Claim:

    Wear more. Wash less. Buy Less.

  • Reality:

    Although this sounds too good to be true, the reality is based on the previous success of the Labfresh team and campaign, this t-shirt can hold up to the mentioned claims. There is a strict need to take note of the handling instructions to make sure the shirt is not damaged so that it can function properly.

  • Claim:

    The outside repels liquids and semi-liquids, while the inside wicks away moisture.

  • Reality:

    Again, using the same tech for the first product released by Labfresh, this t-shirt is able to function similarly. There were complaints of the shirt not being able to repel liquors and being slightly damaged from dryers, but with focus on handling instructions as well as knowing the limits, the shirt is able to repel water based liquids.

  • Claim:

    The Perfect Fit

  • Reality:

    There were issues, in a previous campaign, of the fit being consistent. With varieties of sizes and shapes, claiming a perfect fit is tough to do. While the team at Labfresh seems ready to accomodate customer needs, this may be something to consider when backing, in regards to timing and delay.

Bottom Line

LABFRESH is back again with an attempt to disrupt the t-shirt market with an effective method to repel stains and odors. The huge success of the first campaign has led to a solid customer following which speaks highly of the quality of former products. Keep in mind there were issues with sizes as well as users not following handling instructions properly which led to minor damages. This t-shirt is primed and ready to add a much needed element of stain prevention to the apparel market.

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