Product Design

Cold Brew on Tap

Cold Brew Coffee Right at Your Fingertips

Profta
Rating

9.3

About the Project

Dreamt up by a husband and wife team in Boston, the patent-pending Cold Brew on Tap was born out of our personal need for an easy-to-use cold brew maker that was big enough to get us through the week! Zero expertise and less than two minutes of simple prep is required to brew a batch of cold brew. The 12 inch tall Cold Brew on Tap fits perfectly on most fridge shelves and can make between 1 quart and 1 gallon (16 helpings) of cold brew - ready to serve up right from your fridge!

View on Kickstarter

  • Founder: Benjamin Arneberg
  • Company: Willow & Everett
  • Goal: $10,000.00
  • Entry Level Price: $49.00
  • Campaign Ended On: October 6, 2017
  • Delivery Date: November 2017

"About the Project" and "Claims" content are taken from the campagin as is.

Reality Check

  • Claim:

    Zero expertise and less than two minutes of simple prep is required to brew a batch of cold brew.

  • Reality:

    Cold Brew on Tap, by design and intention, allows for an end user, who has never made cold brew coffee before, to potentially make a batch with relative ease. The clever function of the Cold Brew utilizes simplicity as a strength for success.

  • Claim:

    15 cents a serving

  • Reality:

    The reality of this claim is possibility. Depending on the coffee that is used for the cold brew, 15 cents per serving is middle ground for the end users cost.

  • Claim:

    1 Gallon Capacity Makes 16-20 servings

  • Reality:

    The capacity is straightforward, and in comparison to the majority of other cold brew competitors, the Cold Brew on Tap offers more servings per brew.

  • Claim:

    Lifetime Guarantee

  • Reality:

    Lifetime Guarantee is only possible if the company itself lasts a certain duration.

  • Claim:

    Air Tight Lid Keeps Coffee Fresh Up To 2 Weeks

  • Reality:

    The Cold Brew on Tap implements proven elements of a mason jar to keep each cold brew tasting fresh for a certain amount of time.

  • Claim:

    Easy-To-Clean Fine Mesh Filter

  • Reality:

    One of the beneficial elements of the Cold Brew on Tap is the simplistic design that allows for quick access for cleaning with minimal moving parts.

Bottom Line

Cold Brew on Tap is an answer to many cold brew aficionados who want to save money and easily have access to fresh cold brewed coffee. Keep in mind that cold brew is relatively easy to make with this contraption but what the Cold Brew on Tap potentially offers is the possibility of removing the guessing game of getting each batch right while also allowing large enough capacity.

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